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"The Effect of Social Media Based Electronic Word of Mouth on Propensity to ..."

David Ntumba, Adheesh Budree (2020)

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DOI: 10.1007/978-3-030-60152-2_30

access: closed

type: Conference or Workshop Paper

metadata version: 2020-09-28

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David Ntumba, Adheesh Budree:
The Effect of Social Media Based Electronic Word of Mouth on Propensity to Buy Wearable Devices. HCI (45) 2020: 402-417

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