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"What's the Role of Mega-influencers in Live Streaming E-commerce - A ..."

Honglong Wang, Guoxin Li, Shaohui Wu (2022)

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DOI: 10.1007/978-3-031-05014-5_23

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-21

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Honglong Wang, Guoxin Li, Shaohui Wu:
What's the Role of Mega-influencers in Live Streaming E-commerce - A Natural Experiment. HCI (36) 2022: 274-285

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