"Live Streaming Commerce: Uses and Gratifications Approach to Understanding ..."

Jie Cai, Donghee Yvette Wohn (2019)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Jie Cai, Donghee Yvette Wohn:
Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers' Motivations. HICSS 2019: 1-10

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