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"How can live streamers enhance viewer engagement in eCommerce streaming?"

Gloria H. W. Liu, Mengdi Sun, Neil Chueh-An Lee (2021)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/LiuSL21
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/LiuSL21
Gloria H. W. Liu, Mengdi Sun, Neil Chueh-An Lee:
How can live streamers enhance viewer engagement in eCommerce streaming? HICSS 2021: 1-11

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