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"What Drives Consumers to Click on Social Media Ads? The Roles of Content, ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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En Mao, Jing Zhang (2015)

Dagstuhl

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DOI: 10.1109/HICSS.2015.410

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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En Mao, Jing Zhang:
What Drives Consumers to Click on Social Media Ads? The Roles of Content, Media, and Individual Factors. HICSS 2015: 3405-3413

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last updated on 2023-03-24 00:02 CET by the dblp team

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