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"An Exploratory Study on Consumers' Attention towards Social Media ..."

Hui-Chih Wang, Hersen Doong (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/WangD17
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/WangD17
Hui-Chih Wang, Hersen Doong:
An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach. HICSS 2017: 1-10

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