"Should We Disable the Comment Function on Social Media? The Impact of ..."

Julian Bühler, Matthias Murawski, Markus Bick (2017)

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DOI: 10.1007/978-3-319-68557-1_29

access: closed

type: Conference or Workshop Paper

metadata version: 2017-11-03

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Julian Bühler, Matthias Murawski, Markus Bick:
Should We Disable the Comment Function on Social Media? The Impact of Negative eWOM on Consumers' Trust in Fashion Presentations. I3E 2017: 325-338

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