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"Persuasiveness of eWOM Communications: Literature Review and Suggestions ..."

Elvira Ismagilova, Emma L. Slade, Michael D. Williams (2016)

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DOI: 10.1007/978-3-319-45234-0_32

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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Elvira Ismagilova, Emma L. Slade, Michael D. Williams:
Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research. I3E 2016: 354-359

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