"The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study."

António M. G. Pinheiro, Manuel Sousa Pereira, Helena Sofia Rodrigues (2021)

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DOI: 10.1007/978-3-030-86960-1_44

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-20

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António M. G. Pinheiro, Manuel Sousa Pereira, Helena Sofia Rodrigues:
The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study. ICCSA (2) 2021: 607-621

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