"An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness ..."

Jashen Chen et al. (2004)

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type: Conference or Workshop Paper

metadata version: 2005-02-22

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  - conf/iceb/ChenCLL04
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  - https://dblp.org/rec/conf/iceb/ChenCLL04
Jashen Chen, Russell K. H. Ching, Eldon Y. Li, Yiling Liao:
An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance. ICEB 2004: 249-254

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