"Deciphering Consumer Behavior Through Emotions Using Neuromarketing."

Alma Casas-Frausto et al. (2021)

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DOI: 10.1007/978-981-16-2377-6_53

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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Alma Casas-Frausto, Bogart Yail Márquez, Samantha Jiménez, Arnulfo Alanis:
Deciphering Consumer Behavior Through Emotions Using Neuromarketing. ICICT (1) 2021: 571-580

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