"The Impact of the Starbucks Mobile Application Loyalty Program on Customer ..."

Erwin Halim et al. (2023)

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DOI: 10.1109/ICIMTECH59029.2023.10277851

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Erwin Halim, Charles Gomarga, Andreas Raharto Condrobimo, Marylise Hebrard:
The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty. ICIMTech 2023: 556-561

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