"Ecosystem Bundling Promotion and Consumers' Product Evaluation: Evidence ..."

Yuting Gao, Kai Luo, Hock-Hai Teo (2021)

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Yuting Gao, Kai Luo, Hock-Hai Teo:
Ecosystem Bundling Promotion and Consumers' Product Evaluation: Evidence from Amazon Devices. ICIS 2021

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