"Exploring Effective Advertising Strategies: The Roles of Formats, Content ..."

Chunping Jiang, Kai H. Lim, Yongqiang Sun (2009)

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type: Conference or Workshop Paper

metadata version: 2011-12-27

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Chunping Jiang, Kai H. Lim, Yongqiang Sun:
Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition. ICIS 2009: 176

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