"Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study."

Lisa Nestler et al. (2022)

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss, Christian Schmitz:
Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study. ICIS 2022

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