"Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption ..."

Yoonseock Son, Dobin Yim, Wonseok Oh (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-12-19

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Yoonseock Son, Dobin Yim, Wonseok Oh:
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. ICIS 2017

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