"Understanding B2B Buyer Behavior in Multichannel Markets: How Posted Price ..."

Huong May Truong et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-12-10

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Huong May Truong, Alok Gupta, Wolfgang Ketter, Eric van Heck:
Understanding B2B Buyer Behavior in Multichannel Markets: How Posted Price Channel Affect Buyers' Strategic Behavior in Auctions. ICIS 2019

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