"Cognition Map of Experiential Marketing Strategy for Hot Spring Hotels in ..."

Kuo-Ming Lin, Cheng-Wei Lin (2008)

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DOI: 10.1109/ICNC.2008.472

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Kuo-Ming Lin, Cheng-Wei Lin:
Cognition Map of Experiential Marketing Strategy for Hot Spring Hotels in Taiwan Using the DEMATEL Method. ICNC (1) 2008: 438-442

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