"Strategy Transformation Through Cultural Tradition Innovation - A Case ..."

Haibing Liu et al. (2018)

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DOI: 10.1109/IEEM.2018.8607495

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type: Conference or Workshop Paper

metadata version: 2019-01-16

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Haibing Liu, Qingrui Xu, Lihua Wang, Wenjing Feng, Li Liu:
Strategy Transformation Through Cultural Tradition Innovation - A Case Study of Fenjiu Group of China Time-honored Brand. IEEM 2018: 1775-1779

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