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"Ad click prediction: a view from the trenches."
H. Brendan McMahan et al. (2013)
- H. Brendan McMahan, Gary Holt, David Sculley, Michael Young, Dietmar Ebner, Julian Grady, Lan Nie, Todd Phillips, Eugene Davydov, Daniel Golovin, Sharat Chikkerur, Dan Liu, Martin Wattenberg, Arnar Mar Hrafnkelsson, Tom Boulos, Jeremy Kubica:
Ad click prediction: a view from the trenches. KDD 2013: 1222-1230
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