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"Understanding Consumer Participation on Companies' Brand Microblogs."

Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao (2015)

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DOI: 10.1007/978-3-319-17957-5_8

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao:
Understanding Consumer Participation on Companies' Brand Microblogs. MCETECH 2015: 125-137

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