"Managerial Perspectives on Virtual Customer Integration - Cognition, ..."

Michael Bartl et al. (2003)

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type: Conference or Workshop Paper

metadata version: 2023-06-02

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Michael Bartl, Johann Füller, Holger Ernst, Hans Mühlbacher:
Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention. MCPC 2003: 65:1-65:22

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