"E-Tail Quality and Brand Loyalty in Thai Social Commerce."

Chawalit Jeenanunta et al. (2015)

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DOI: 10.1007/978-3-662-48319-0_16

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-15

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Chawalit Jeenanunta, Narongak Pongathornwiwat, Kwanchanok Chumnumporn, Atchara Parsont, Kanisorn Lunsai, Ramida Piyapaneekul:
E-Tail Quality and Brand Loyalty in Thai Social Commerce. MISNC 2015: 200-209

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