"Factors Influencing Continuous Intention to Use of Branded APP - The ..."

Shu-Chen Yang, Yu-Wei Wu, Tzu-Hua Chiu (2024)

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DOI: 10.1145/3675669.3675689

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-22

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Shu-Chen Yang, Yu-Wei Wu, Tzu-Hua Chiu:
Factors Influencing Continuous Intention to Use of Branded APP - The Perspectives of Gamification and Psychological Contract. MISNC 2024: 18-22

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