"The Impact of Para-social Interaction and Information Quality on Purchase ..."

Shu-Chen Yang, Yu-Hui Wang, Pin-Ning Su (2024)

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DOI: 10.1145/3675669.3675691

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-22

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Shu-Chen Yang, Yu-Hui Wang, Pin-Ning Su:
The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model. MISNC 2024: 45-49

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