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"Die Schätzung von Markentreue, Nichtkäuferanteil und ..."

Heribert Reisinger, Udo Wagner, Matthias Schuster (2002)

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DOI: 10.1007/978-3-642-55537-4_20

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Heribert Reisinger, Udo Wagner, Matthias Schuster:
Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten. OR 2002: 127-132

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