"How do People Evaluate Electronic Word-Of-Mouth? Informational and ..."

Man Yee Cheung et al. (2007)

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type: Conference or Workshop Paper

metadata version: 2024-03-22

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Man Yee Cheung, Chuan Luo, Choon-Ling Sia, Huaping Chen:
How do People Evaluate Electronic Word-Of-Mouth? Informational and Normative Based Determinants of Perceived Credibility of Online Consumer Recommendations in China. PACIS 2007: 18

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