"The Effect of Online Review Valence and Scarcity Message on Purchase ..."

Xiang He, Meng Xiang Li, Christy M. K. Cheung (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Xiang He, Meng Xiang Li, Christy M. K. Cheung:
The Effect of Online Review Valence and Scarcity Message on Purchase Intention: An Anticipated Regret Perspective. PACIS 2022: 256

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