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"Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens ..."
Zhen Shao et al. (2019)
- Zhen Shao, Zhengyuan Pan, Rui Zhao, Jiandong Wang:
Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens of Elaboration Likelihood Model. PACIS 2019: 22
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