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"Consumers' Endorsement effects on Marketer and User-Generated Content in a ..."
Jianyong Song, Khim Yong Goh, Tuan Quang Phan (2016)
- Jianyong Song, Khim Yong Goh, Tuan Quang Phan:
Consumers' Endorsement effects on Marketer and User-Generated Content in a Social Media Brand Community. PACIS 2016: 349
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