"Consumers' Endorsement effects on Marketer and User-Generated Content in a ..."

Jianyong Song, Khim Yong Goh, Tuan Quang Phan (2016)

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type: Conference or Workshop Paper

metadata version: 2022-11-29

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Jianyong Song, Khim Yong Goh, Tuan Quang Phan:
Consumers' Endorsement effects on Marketer and User-Generated Content in a Social Media Brand Community. PACIS 2016: 349

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