"AI-Powered Virtual Streamers and Presence in Tourism Live Commerce: ..."

Tongxuan Tang, Wenling Song, Namho Chung (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2025-07-25

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Tongxuan Tang, Wenling Song, Namho Chung:
AI-Powered Virtual Streamers and Presence in Tourism Live Commerce: Enhancing Continuous Watch Intention. PACIS 2025

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