"Influencer Marketing and Commercialization of Social Media Platforms: How ..."

Yixin Zhang, Libo Liu, Claire Q. Bi (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-22

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Yixin Zhang, Libo Liu, Claire Q. Bi:
Influencer Marketing and Commercialization of Social Media Platforms: How Do Consumers React to Blurred-boundary Advertisements? PACIS 2022: 188

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