"Analyzing the effect of brand building activities on brand image using ..."

Kapil Kaushik (2016)

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DOI: 10.1145/2851613.2852010

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Kapil Kaushik:
Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract. SAC 2016: 1189-1190

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