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"Does Ad-Context Matter on the Effectiveness of Online Advertising?"

Caihong Sun, Meina Zhang, Meiyun Zuo (2018)

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DOI: 10.18293/SEKE2018-144

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-03

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  dblp key:
  - conf/seke/SunZZ18
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  - https://dblp.org/rec/conf/seke/SunZZ18
Caihong Sun, Meina Zhang, Meiyun Zuo:
Does Ad-Context Matter on the Effectiveness of Online Advertising? SEKE 2018: 439-438

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