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"Research on the Influence Mechanism of Customer Experience on ..."
Zhaozhao Yin et al. (2022)
- Zhaozhao Yin, Ying Xiong, Jiaqi Wang, Nan Jiang:
Research on the Influence Mechanism of Customer Experience on Participation Value Co-creation Behavior in Virtual Brand Community: Empirical Analysis Based on Structural Equation Model. WHICEB 2022: 51
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