"The Personalization Willingness Paradox: An Empirical Evaluation of ..."

Yunxia Zhao, Dongmei Zhao (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-04

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Yunxia Zhao, Dongmei Zhao:
The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers. WHICEB 2013: 83

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