"Optimierung des Customer Lifetime Value auf Basis einzelvertraglicher ..."

Ulrich Faisst et al. (2007)

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type: Conference or Workshop Paper

metadata version: 2012-02-27

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Ulrich Faisst, Martin Gneiser, Nina Kreyer, Nina Schroeder:
Optimierung des Customer Lifetime Value auf Basis einzelvertraglicher Entscheidungen - Ein dynamisches Optimierungsmodell. Wirtschaftsinformatik (1) 2007: 861-878

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