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"Strategic Channel Alignment - Perspectives on the Combination of Physical ..."
Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein (2005)
- Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. Wirtschaftsinformatik 2005: 171-190
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