"Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne."

Thomas Reutterer, Eva Walter (2009)

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type: Conference or Workshop Paper

metadata version: 2012-02-27

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Thomas Reutterer, Eva Walter:
Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. Wirtschaftsinformatik (2) 2009: 151-160

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