"General auction mechanism for search advertising."

Gagan Aggarwal et al. (2009)

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DOI: 10.1145/1526709.1526742

access: closed

type: Conference or Workshop Paper

metadata version: 2021-05-07

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Gagan Aggarwal, S. Muthukrishnan, Dávid Pál, Martin Pál:
General auction mechanism for search advertising. WWW 2009: 241-250

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