"The anatomy of an ad: structured indexing and retrieval for sponsored search."

Michael Bendersky et al. (2010)

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DOI: 10.1145/1772690.1772702

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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Michael Bendersky, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler:
The anatomy of an ad: structured indexing and retrieval for sponsored search. WWW 2010: 101-110

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