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"Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online ..."
Omar Besbes et al. (2019)
- Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar, Raghav Singal:

Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. WWW 2019: 1713-1723

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