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"Adaptive bidding for display advertising."

Arpita Ghosh et al. (2009)

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DOI: 10.1145/1526709.1526744

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Vassilvitskii, Martin Zinkevich:
Adaptive bidding for display advertising. WWW 2009: 251-260

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