"Handling forecast errors while bidding for display advertising."

Kevin J. Lang, Benjamin Moseley, Sergei Vassilvitskii (2012)

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DOI: 10.1145/2187836.2187887

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Kevin J. Lang, Benjamin Moseley, Sergei Vassilvitskii:
Handling forecast errors while bidding for display advertising. WWW 2012: 371-380

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