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"Conversion rate based bid adjustment for sponsored search."

Benjamin Rey, Ashvin Kannan (2010)

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DOI: 10.1145/1772690.1772860

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/www/ReyK10
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Benjamin Rey, Ashvin Kannan:
Conversion rate based bid adjustment for sponsored search. WWW 2010: 1173-1174

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