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"Optimal Promotional Effort Control Policy for Segment Specific New Product ..."

Prerna Manik et al. (2012)

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DOI: 10.1007/978-81-322-1041-2_30

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  - conf/bic-ta/ManikCSJ12
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Prerna Manik, Kuldeep Chaudhary, Yogender Singh, P. C. Jha:
Optimal Promotional Effort Control Policy for Segment Specific New Product Growth. BIC-TA (2) 2012: 347-358

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