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"Towards an Understanding of Online Travellers' Acceptance of ..."

Julian K. Ayeh, Norman Au, Rob Law (2013)

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DOI: 10.1007/978-3-642-36309-2_22

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-28

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Julian K. Ayeh, Norman Au, Rob Law:
Towards an Understanding of Online Travellers' Acceptance of Consumer-Generated Media for Travel Planning: Integrating Technology Acceptance and Source Credibility Factors. ENTER 2013: 254-267

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