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"@Spain Is Different: Co-branding Strategies Between Spanish National and ..."

Frederic Guerrero-Solé, José Fernández-Cavia (2015)

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DOI: 10.1007/978-3-319-14343-9_23

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-07

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  dblp key:
  - conf/enter/Guerrero-SoleF15
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  - https://dblp.org/rec/conf/enter/Guerrero-SoleF15
Frederic Guerrero-Solé, José Fernández-Cavia:
@Spain Is Different: Co-branding Strategies Between Spanish National and Regional DMOs on Twitter. ENTER 2015: 309-320

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