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"Online Channel Use and Destination Advertising Response."

Jason L. Stienmetz, Daniel R. Fesenmaier (2013)

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DOI: 10.1007/978-3-642-36309-2_45

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-07

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  dblp key:
  - conf/enter/StienmetzF13
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  - https://dblp.org/rec/conf/enter/StienmetzF13
Jason L. Stienmetz, Daniel R. Fesenmaier:
Online Channel Use and Destination Advertising Response. ENTER 2013: 530-542

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