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"Primary Messages of DTC Advertising during the Product Life Cycle: A Case ..."

Scott A. Mogull (2018)

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DOI: 10.1109/PROCOMM.2018.00039

access: closed

type: Conference or Workshop Paper

metadata version: 2021-04-09

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Scott A. Mogull:
Primary Messages of DTC Advertising during the Product Life Cycle: A Case Study. ProComm 2018: 150-158

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